For the 50th year anniversary of the Nylite sneaker Swedish brand Tretorn has brought along a new designer and brand ambassador.
Outkast member and trend setter, Andre 3000, is now part of the team and we have much to look out for according to the brand. They took to Instagram to let their followers know, “Swedish style meets Southern expression: Welcoming Andre 3000 Benjamin as partner and designer for the 50th anniversary of the iconic Nylite. Stay tuned! #Nylite50.”
Well, welcome to the team 3 stacks! This won’t be his first time dabbling in the fashion world. In 2006 he started his own line of fashion, so he isn’t new to the game.
President of Authentic Brands Group, who bought Tretron from Puma last year, gave us some reasoning behind his decision, “We wanted to work with Andre because he resonates with all ages and he’s an OG,” President Nick Woodlawn continues, “He came to the meeting with sketches of shoes.”
We’ve always known Andre Benjamin to have saucey style so this collaboration can only be a success.