ASAP Rocky has been working hard this year, but recently teamed up with Mercedez Benz showing a more inspirational side for their ‘Grow Up’ campaign.
The video lasts about 2 minutes 30 seconds and starts with a young Rocky walking towards the kitchen where you see his late older brother, Ricky, making the table beat being played in the background.
It follows him through his hometown, Harlem, with an inspirational voice over of Rocky throughout the commercial. The new Benz makes a cameo as he humbly signs an autograph for a young kid in town.
It then shows a scuffle involving his brother before the beat stops and Rocky says, “My brother moved on, but…… the beat came back.”
This video is for Mercedez’ ‘Get a Job’ spot and really came together well as Rocky described his older brother as the reason he started to rap and got “a real job.”
Check out the commercial below: